- Natural at the maximum – short track production, local producers
- Local production in California and surrounding (Texas, Arizona, Nevada, New Mexico)
- Smell for the creme: Avocado oil / Cactus / Aloe Vera
- Taste for the pill: Lime, Cactus, Orange, Almond, lemongrass, berries (cherries, figs, melons….)
- Concerning the protein:
- Based on blood donation in 6 cities (Dallas, Seattle, Los Angeles, San Francisco, Austin, San Diego)
- To attract young donor:
- Proposing them to participate to their tuition fees
- Reducing the future price of their pills when they would overpass the age (35)
- Concerning financial support:
- Subsidies from the states, regarding our help to improve demography and economy.
Our distribution strategy?
- Exclusive distribution (concept stores)
- Selective distribution (for target)
- Selective distribution: because sending to some reseller (Giant Casino) for them to sell to the customer.
- Pop-up store as a marketing strategy to advertise the product.
- Being close to the customer.
- Concept store – playful: