What’s next? Kuwait.

Why Kuwait?

  • Kuwait is
    • Arabic Peninsula
    • 3.369 million people in 2013
    • 112.81 billion USD of GDP in 2015
    • 74.6K GDP/Capita in 2015
  • Having a foot into Kuwait is opening our border to Middle East through its FTA called GCC (Gulf Cooperation Council) –> no customs barriers & access to a wealthy market.
  • Lacking medical infrastructure
  • Good relation with the USA
  • Interesting future trends:
    • Expected to be one of the fastest growing economy in the next year –> wealthier population –> bigger market
    • Regarding pyramid of age, population is quite young –> more time to settle and create fidelity to our customers before the huge wave of + 35 years old.

Sans

Can it work?

Political analysis: → 3.25

ASSESSMENT COMPONENTS SCORE
1.       Government stability

2.       Relation with the US

1 – 5 → 2.5

1 – 5 → 4.5

3.       Custom rules stability

4.      Risk of war

1 – 5 → 4

1 – 5 → 3.5

5.       Respect of democracy

6.       Intellectual property rights protection

1 – 5 → 2

1 – 5 → 3

Economical environment analysis: → 3.67

ASSESSMENT COMPONENTS SCORE
1.       Market size (size of the pop),

2.       GDP per Capita

1 – 5 → 2.5

1 – 5 → 5

3.       Inflation rate

4.     GDP growth

1 – 5 → 2.5

1 – 5 → 3.5

5.       FTA/RTA

6.      Economical cycle

1 – 5 → 4.5

1 – 5 → 4

Socio-cultural analysis → 3.83

ASSESSMENT COMPONENTS SCORE
1.       Demographic trends

2.       Pyramid of ages

1 – 5 → 3.5

1 – 5 → 3.5

3.       Attitude toward blood donation

4.       Religious impact toward genetic experiment/manipulation

1 – 5 → 5

1 – 5 → 3.5

5.      Life expectancy

6.      Education level

1 – 5 → 3

1 – 5 → 4.5

Technological analysis → 3.83

ASSESSMENT COMPONENTS SCORE
1.       Transport infrastructure network

2.       Development of medical infrastructure (5 being not really developed)

1 – 5 → 3

1 – 5 → 4

3.       Presence of internet (marketing)

4.       Development of similar technology (none is good)

1 – 5 → 3.5

1 – 5 → 5

5.       Technologies of replacement/substitution (none is good)

6.       Physicians density (less is good)

1 – 5 → 3.5

1 – 5 → 4

Our strategy? 

  • Market entry strategy:
    • Appointing a Kuwaiti commercial agent (easiest way to enter Kuwaiti market)
  • Marketing entry strategy:
    • A pop-up store for two months with beauticians and doctors –> pop-up events like massage, doctor checking…
    • Second stage –> distribution in hypermarket Geant Casino with the same strategy as US (owned-shelves / over-advertising…)
    • Future plan: open a concept store in Kuwait City.
  • International modification:
    • Agar-agar gelatin instead of Pork gelatin regarding religious context.
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